Apple's Senior VP of Industrial Design Jonthan Ive has won yet another design award, this time for the iPhone. The Mobile Data Association recognizes "those UK companies and individuals who have made an outstanding contribution to the uptake and success of mobile data over the last 12 months." Ive won the MDA Personal Achievement Award for the physical "design of the Apple IPhone and its user interface" which "sets the bar very high for all present and future competitors and as such, is shaking the mobile phone industry."You've got to figure by this time Ive is using things like this as doorstops, but it is yet another (completely unsurprising and thoroughly deserved) testament to Apple's design leadership.
[via Infinite Loop]
Reader Comments (Page 1 of 1)
7-02-2008 @ 9:35PM
w00t said...
Well done, totally deserved.
Ive, design me a house :)
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7-03-2008 @ 2:16AM
john evans said...
As a designer who works for a big company I know that Ive works hard, but I also know that the iPhone is not the result of Ive alone but the work of his whole extended team. It just seems strange then to give him a personal achievement award in such a manor.
Especially as they talk about the UI design which is probably not done by the Industrial Design team.
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7-03-2008 @ 2:25AM
Mat Lu said...
Yeah, I think you're right that he may get too much credit (as perhaps does Jobs), but the fact remains (as it does for Jobs) that it's under his leadership that these things are getting done.
In some ways, isn't it always like this. The general gets the credit for the bravery of the boots on the ground.
7-03-2008 @ 4:57AM
Ed said...
Well, awards work like that. This was a 'personal achievement award' so it had to go to one person. The same is true for most movie awards - even though someone wins 'best actor' it doesn't mean they were they alone were responsible for their performance in the film...
Plus, nobody knows of anyone else doing Apple design except for Ive...
7-03-2008 @ 5:30AM
Niklas said...
I had the same thought. Ive certainly deserved the award for his industrial design, but I have never heard about him being much involved in interaction design at Apple. Though if he was; more cred to him for being so versatile and making a kick ass product.